Imotski is more than a millenium old town, first mentioned as Imota, Zupania ta Emotha, with it's fortress as a center in the Byzantine Emperor Constantine Porphyrogenitus chronicle, "De administrando imperio," written between 948-952 A.C. During its history Imotski was occupied for many years by a foreign force starting with Turks in 1493, Italians in 1717, then Austrians in 1797, Napoleon's France between 1806-1813 who build much spoken of Napoleon road, and last Austrians ending with Frantz Joseph as a ruler who has left impact on Imotski architecture by building its Court House, County House, High School, and the Modro Jezero trails.

In addition to its beautiful nature Imotski has a long tradition of cultural organizations and happenings. There is a rich folk art tradition around the town in nearby villages that has inspired actor Ilija Zovko to start "Imotska Sila." Imotski has hosted "Imotska Sila" every Summer for the past twenty five years bringing many renowned performers and troupes. Well known is its Brass Orchestra and a younger generation of classical music performers. Imotski High School "Mate Ujević," the name was given in recognition of the well known Croatian encyclopedist, was one of the best high schools in Croatia in sixties, producing many well know scientists, men of arts, and sportsmen. Imotski is a birth town of writer Dinko Štambak. Another well known Imotski County son, the poet Tin Ujević has a stature on the Stjepan Radić Square.